The Vision

Ever since receiving his first watch, Henry Fischer has been enamored with the perplexities of watchmaking and the alluring charm that accompanies this centuries-old profession. With a rare and stunning timepiece already by his side, he began collecting. What began as a simple interest bloomed into a determined obsession. But what he learned from this infatuation was something he could not bear.

Luxury watches were simply out of reach for working class people. If one were not a renowned business owner or celebrated doctor, luxury wristwear was unheard of. He classified the luxury watch arena as a “rich man’s game lacking a poor man’s heart.” Combining his business determination with his fascination for horology, he fashioned a thriving business model that has experienced success for the better part of two decades.

The Trip

In 2003, on a trip to Switzerland, watch capital of the world, Fischer made an interesting discovery. Watch prices seemed over-inflated due to flashy sponsorships of celebrity and athlete ambassadors. As new endorsements rolled in, retail watch pricing continued to rise. Inspired by the design of these luxury timepieces, yet disheartened at the thought of consumers paying astronomical prices for marketing fluff, Fischer decided to construct a company that imbued the ethos of affordability, where luxury watches were not limited to distinguished captains of industry.

It Begins

Fischer began compiling portfolios of watch designs. His belief was, and is, that every person should have the opportunity to own a luxury wristwatch regardless of social status or economic class.

Following fourteen months of intense searching, Stührling found a home in a factory of their own. In its first year, Stührling sold 22,386 watches, all for an affordable and sensible price. Fischer grabbed the market’s attention.


In 2017, Stührling will ship more than one million timepieces. It is the brand’s continuous mission to place an affordable luxury timepiece on the wrists of all-comers, and judging by its sales success, it seems to be headed in the right direction.