In the world of fashion, fads may come and go, but a fine timepiece says a lot about a man's commitment to his own personal sense of style. And the reputation of the Swiss watch is unmistakably a label of excellence and achievement; and rightfully so.

The Swiss legend is more than mere folklore; it is predicated on the engineering and high standards of the process established in Switzerland that go into creating a fine timepiece. At Stührling Original, we respect the art and tradition of the Swiss watch-making legend. All of our fine timepieces are produced with the utmost attention to detail and excellence by making the most of Swiss engineering, Swiss technology, and Swiss artisanship. Our factory is run with strict Swiss supervision with the overriding mission of maintaining the high standards previously set in Switzerland.

The renaissance of mechanical self-winding timepieces is swelling to new proportions never before seen. At Stührling Original we take great pride in catering to an increasing market segment that can now appreciate the rich history of wearing a mechanical timepiece of quality born from the rich tradition of an art that goes back centuries!

La montre n'est pas l'oeuvre d'un seul homme, mais celle de plusieurs générations.

The watch is not the work of a single man, but of several generations.

Chairman

One of the largest importers of Swiss branded timepieces in the United States, Mr. Fischer is a veteran of more than twenty years in the watch business. His passion for exceptional timepieces has led him to launch his own watch manufacture with the overriding mission of introducing the same type of extraordinary timepieces combining design and style with uncompromising engineering and quality to a broader audience who can appreciate a fine timepiece.

Mr. Fischer is quoted as saying, "I love the Breguet's and Patek's and all the others, but it has always bothered me that only a select few, maybe the upper 1% of Americans, as far as income is concerned , can afford those beautiful watches. With Stuhrling Original, it is our duty to deliver that same Swiss styling and quality to discriminating men and women at a reasonable price."

President - European Operations

Mr. Von Burg is a third generation Swiss watch maker who comes from a rich family tradition of Swiss watch making. In fact, the Von Burg family holds an important place in the annals of the Swiss watchmaking legend which has become a virtual guarantee of unrivaled quality and precision. The Von Burg's became famous for their methodology of producing mechanical movements and watches for numerous brands under their SEMAG & CLARA companies. It was the Von Burg's who first introduced a properly designed and organized assembly line.

Their family business is headquartered in Biel-Bienne, Switzerland. The Von Burg family has been a key supplier of Swiss Made movements and complete watches to the industry for almost sixty years. George III is the grandson of the founder and had a dream to build and deliver to an audience of great magnitude, the type of watches that his family had become famous for to honor his grandfather and family name. With the high costs associated with producing Swiss made movements, George's vision was to export his Swiss technology, engineering and expertise to a locale where he would be able to manufacture his timepieces at considerably less costs in order to make the final timepieces that end up in the market, at reasonable prices.

To facilitate the move and establishment of a new manufactory required literally millions of dollars. The marriage between Stuhrling and Von Burg was a match made in heaven. With common goals, Mr. Fischer and Mr. Von Burg partnered up and the result you see is the exquisite timepieces that Stuhrling Original has come to be known for.

President - North American Operations

Larry Magen has led a diverse and active life both personally and professionally. He likes to say, "I grew up in the garment industry. My dad was in it his whole life." Back in the 70's, he owned two ladies clothing stores, pioneering the "wholesale to the public" name brand discount type of operation in Los Angeles. After several years in the garment industry, he branched into the world of advertising and spent more than ten years in "sports marketing." Packaging corporate sponsorships, representing professional athletes, and packaging sports programming for domestic distribution were some of his accomplishments.

In the mid-nineties, Larry's career took an interesting turn into direct-response marketing as a show host on home shopping television specializing in gems, jewelry and watches. After hosting more than 1,000 hours of live programming and becoming the network's most popular and top-selling show host, Larry returned to the American business landscape of independent business owners with his own jewelry business, Phyllis Nicole Fashion Accessories. Named after his daughter, Phyllis Nicole, Larry built a successful direct-mail marketing business specializing in designing and bringing top-quality, high-end merchandise to discriminating buyers of gems, fine jewelry and timepieces of distinction.

After Larry divested himself of the business, he served successfully as a marketing consultant for several national clients including a return to direct response home shopping television on a jewelry shopping network. When the opportunity opened up at Stührling Original for someone to take the reigns, particularly on the marketing side, Larry said:

"I simply could not resist, even if I did have to move my life from Los Angeles to New York. This position gives me the opportunity to bring my talents, my abilities, and my passion for watches to the table. I not only get to exercise my marketing skills, but I also get to personally present our product to the end client directly through home shopping television, which I have always regarded as fun rather than work. The purchase of a beautifully crafted timepiece is indeed a magical experience for the client filled with excitement, anticipation and pleasure. And I have found that I get just as much of a rush providing a fine piece of jewelry or timepiece as my client does in receiving it. It is to that end that I have dedicated myself here at Stührling Original!"

On a personal level, Larry enjoys music of an era once gone by. Many of the greats of yesteryear are among his favorites, including Nat King Cole, Frank Sinatra, Ella Fitzgerald, Peggy Lee, Sammy Davis, Dean Martin, Lena Horne, Judy Garland, Bobby Darin, Barbara Streisand and Chet Baker to name a few.